WHAT IS DIGITAL MARKETING
The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels and jargon created by both academics and professionals. It has been called digital marketing, Internet marketing, e-marketing and web marketing.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
Why Digital Marketing
Digital marketing’s development since the 1990 and 2000 has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Growth of Digital Marketing
The digital marketing industry is seeing an exponential rise in India. It is evident both from statistical figures and otherwise. With e-commerce businesses expanding, it is but natural that the digital marketing industry is also growing.
34% of the companies already had an integrated digital marketing strategy in 2016
How it help for Bussiness
Digital Marketing is not only a boon for the marketers but also for the consumers. Thanks to the internet and globalization which is making people move digitally all through the world. Following the acceleration of the technology in the current era, people and various businesses are going digital. Through the progress in this type of marketing, people of all groups will get benefits by all means.