WELCOME TO WECAREWOMAN

Over the last eleven years, L’Officiel India has established itself as the Fashion Bible for Indian women. Constantly at the head of cutting edge fashion and beauty, L’Officiel India features the most sought-after insider’s views of luxury The new publishers of the magazine while building on the L’Officiel ethos of being a premiere, go-to fashion magazine for women will continue to push the envelope as it evolves to cater to the new Indian woman. The content will be a mix of some of the most iconic fashion trends from India and global fashion runways backed by informed, fashion forward editorials penned by some of fashion-world’s most iconic names.

How Instagram and Facebook has changed the game for fashion

The social media platform has paved way for new careers in fashion, changed our perspective on how runway shows should be viewed, and even altered the way we consume news

Instagram is to millenions is what morning coffee is to all of us—a non-negotiable part of life. If your screen time is any indication, the social platform probably consumes a majority of the period you spend on your phone. Since its inception in 2010, Instagram has become more than just another app that lets you post pictures, successfully metamorphising into a portal that updates its users on international news while also simultaneously bridging the gap between brands and consumers. From designer labels like Burberry and Roberto Cavalli announcing their CEOs on Instagram to Sabyasachi launching his entire collection on the platform, it wouldn’t be incorrect to say that the social media giant has already changed the fashion game beyond what was expected.

Fashion and the platform

Take a look at the accounts of leading brands, and you’d agree that a strong Instagrampresence is a crucial component for growth in the digital sector. In addition to helping these brands reach a larger audience, the platform also features effective methods of driving online sales and building awareness.

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FASHION

6 international designers that Bollywood celebrities can’t get enough of

Bollywood stars are always on the lookout for new labels to champion, and not just from the Indian roster. It’s not unheard of for under-the-radar labels from foreign shores to gain mainstream popularity in India after being seen on this set. Case in point, Indians were introduced Ralph & Russo when Sonam Kapoor picked their creations for a few of her red carpet appearances. Ditto with Ashi Studio, Osman, Stéphane Rolland and Julien Macdonald, that all now enjoy recall value with the country’s fashion connoisseurs. Wondering who form the current batch of designers Bollywood’s leading ladies are crushing on? We bring you a closer look.

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Sanjana June 28, 2019

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Anand June 28, 2019

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Anand June 28, 2019